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A systematic literature review on vlog marketing: thematic analysis and future research directions

- Zhang, Peilin, Hasan, Najmul, Chiong, Raymond, Chao, Chih-Wei (Fred)

The dilemma of introducing blockchain technology into an assembly supply chain: A double-edged sword of profit and upstream invasion

- Zhu, Xiaoxi, Qi, Zhenfei, Chiong, Raymond, Zhang, Peilin, Ren, Minglun

Effects of in-store live stream on consumers’ offline purchase intention

- Zhang, Peilin, Chao, Chih-Wei, Chiong, Raymond, Hasan, Najmul, Aljaroodi, Hussain M., Tian, Feng

Effects of social media influencer marketing on consumers’ in-store purchase intentions

- Zhang, Peilin

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